In this article, we are going to address a very important topic, how your blog can be better with the help of intent based keywords. This article will focus on how the SERP feature reacts to the intent and how individual intent modifiers impact SERP features.
The intent is the new search topic which has been influencing SEO lately, that’s why to better understand and get knowledge of this topic we have to deep dive into the topic.
Straight up your core keywords list
Before thinking about the intent, you have to set a solid foundation by making the list of your core keywords. The keywords are going to be related to the service or product that you are intending to promote on your website, the intent will be further funnel around your keywords.
Numerous writers believe that keywords selection is a scientific process, but this is more of an artistic process. As you cannot compose good content around the monotone keywords. To energize your creative juices, you need a foundation of creative keywords.
Scrutinize result of different keyword generating tools
To better understand the related keywords to your topic, you should analyze the keywords result given by different tools. You need to analyze all the keyword suggestions given by the tools and then you should use your smartness to select the most relevant keyword. For example, if you are searching tech keywords, then you should use keywords which are relevant to your topic, don’t go overboard and use irrelevant keywords as well.
Generally, writers and SEO experts rely upon Google Keywords Planner, but there are plenty of other tools are available like Ubersuggest and Yoast’s Google Suggest Expander.
Understand language restrictions
You need to determine the location and language of your blog before working on keywords. Suppose, if your core audience is based the UK, then you are not changing the diaper, but you are changing the nappy. To make your content more readable and authentic, you have to use the local language. That’s because the UK and US English is quite different from each other.
Add intent modifier
Now, you have to handle the intent of your keywords list. The intent modifier needs to be structured in a way that it captures the nature and category of your business in the best possible manner. It should be perfectly married to your core keywords list.
When searcher identifies the need and searches accordingly, then that would be called informational intent. These keywords are related to your earlier hard work and involve every keyword that you have assumed your searcher would look online.
The informational search will be like the name of your product, what is [product name], how does [product name] work, how do I use [product name], etc.,
For this intent, the searcher has zeroed the solution and has been looking for different results on the topic. They are doing a comparative search and are interesting in specific features and qualities of the search. For this kind of search words like best, online, top, etc., are used.
The commercial intent search pattern will be like best laptops online, top quality laptops, a comparison between two different types of laptops, etc.,
Transactional intent is search which mainly revolves around words like price, brand, and location, which is why navigational and local intent are nestled within this stage of the intent funnel. To search, this type of intent searcher generally use coupons, brand, cheap, cost, price, etc.,
The transactional queries are like how much does laptops cost, order laptops online, etc.,
So, folks that were little information about intent and how it works. In our later, posts we are going to discuss more this topic in depth, so stay tuned and keep on reading our blogs.