What Are Web Font Styles?
The designing and formatting the content used to be very easy job earlier. When there were only limited fonts where available to tweak with and the only option for word document is to print them. But, with the entrance of mobile and web designing, the concept of web font styling developed.
Let’s just say our computer recognizes few font styles very fondly like Arial, Times New Roman, and Garamond. So, when you are using any of the system default fonts in your application and web layout, then you are good as the computer will automatically recognize them.
But, the real problem occurs, when you want to be different and have used custom fonts to give your site a unique look. Such as Typography.com, Google Fonts, Fontsquirrel, or Adobe Typekit? Here the computer won’t recognize the font and the reader won’t be able to fully view your text.
And, in that case, come the web fonts as they are saved on the web server and can be easily viewed when the reader is connected to the internet. As the web font redirects you to the place where font file is originally hosted and saves it in the browser for the better view of fonts style.
Over the years, numerous changes and developments have been made in the web fonts. Such as the size of fonts has been compressed and metadata has been improved. Mainly, four types of Web Fonts are available:
- TrueType Font (TTF)
- Web Open Font Format (WOFF)
- Embedded OpenType (EOT)
You can easily change the style of the font from one to another, once you have purchased or licensed the font style. This can be done through a site that requires proof of license, then provides a font package with those formats.
How Do Web Fonts Operate?
All the web fonts codes are enclosed in the CSS codes, so that browser can easily understand the formatting pattern like color, space, text etc. Normally, a font is placed in the right CSS code, so that browser can distinguish between the header and footer of the text. The designer should also have series of fonts, in case if one font isn’t recognized by the browser, then the other font style works. Moreover, the font should always end with sans-serif, shown below.
font-family: “Source Sans Pro”,”Helvetica Neue”, sans-serif;
In this sequence, the browser will first try to recognize the first font line, but if it isn’t recognized by the browser. Then, it will go on and on, until it recognizes the font.
For example, the website of the hiring portal Upwork is styled in Gotham Bold. But, if the browser doesn’t recognize it, then it will appear in Gotham Light. If that font isn’t available, it will default to Helvetica, then Arial, then sans-serif. So, the web fonts operate in sequence and as a designer, you need to pay special attention to it.
Things To Consider Before Using Web Fonts
Web Fonts are very vital for your website as it offers consistency and brand image to your site. But, before getting exciting and adopting the web fonts for your website, keep following things in mind:
Include Web Safe Font In Your CSS.
Well, if the web font you have chosen isn’t available anymore or the server is currently down, in that case, include the web-safe font in your CSS. Because it takes 13-30 seconds to shift from web font to default font for the browser. And, imagine for that long period, your website will be showing no content and this is very bad for the bounce rate.
Perform Market Research On Your Reader.
Not, all the fonts are supported by all the web browser. So, in that situation, before picking up your font, do a basic search on your audience and the type of browsers used by them.
Pay Attention Towards Speed.
Using multiple web fonts means sending more HTTP requests to the server. And, sending too much HTTP requests can slow down the speed of your site. So, pay attention towards the speed of your site, before getting crazy with the web fonts.
Third Party Hosting Server Comes With Risk.
Your third-party web fonts host can go down anytime. That’s why select third-party hosts after full search and authentication only.
Double Check Your CSS Route.
So, readers, this is just a basic knowledge of the web fonts technology. As there are numerous other aspects and features of it are available in the market. That’s why we recommend our fellow designers to talk about web fonts technology with their clients, before using it.